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7 Ways to Increase Your Sales
If you are an entrepreneur, you want to sell your premium products, programs, and services. Word is that you can live that online marketing dream where you're earning money while you sleep after you create your 20-step funnel.
Truth is, you need to remember that connection is key for people to invest in your premium product, program, or service. (CLICK TO TWEET this quote)
We need to bring the people and connection back into our businesses. It doesn't have to be complicated or time consuming. It doesn't mean you have to be available to everyone all the time. You can still have strong boundaries and be high touch in your business.
Let's talk about seven easy but effective techniques to help you earn more business revenue:
This is one of my favorite things to do and it makes a huge impact on any launch. It's especially powerful when you have a small email list or community. The goal is to wow potential clients. Brainstorm a list of dream clients for the offer you want to sell. This could be people who have already worked with you or super fans who are the most active in your DMs or Inbox. Also include people you've spoken to before--you had a consult with them or they emailed you about an offer but they didn't take that next step. Sending out personalized invitations to these dream clients is a game changer.
One thing that I love to do is record personal videos (with Bonjoro, BombBomb or Loom) and send to people who are a perfect fit for my course or mastermind. They are invited to check out my offer and told why I thought they'd be a great fit. This can be a game changer.
These are the people who are the most engaged with your brand. They comment on your social media posts, open all of your emails, they may even hit "reply" the most often. You want to keep track of these people. Once you identify those active community members, go into your database and send a personalized email inviting them to learn more. I love doing this also.
Will all of them say yes? No. But when they get a personalized email that's not an email blast, will it make a difference and help you stand out? Absolutely.
This is a little bit more techy so be sure that you have the ability to do this in your email service provider such as ConvertKit. I use ConvertKit as my email marketing app and we can tag subscribers based on actions they take. If they read an email announcing, “Hey, we opened the doors to "The Conversion Roadmap" and they followed the link that took them to the sales page, we actually insert a tag in there that allows us to say, “Hey, these are all the people who clicked through to the sales page.” We have a new segment of people who we can reach out to so there are a couple of cool things we can do:
I'd only recommend this one if you have an assistant who helps answer questions right when the people are actively viewing your sales page. This can be a great idea during an enrollment period because your assistant will respond to people in real time.
With all the promotional activities you might be doing during a launch, you will probably see an uptick in emails and direct messages. Please respond to those quickly and efficiently. You can created canned responses to the most common questions so you aren't rewriting these emails from scratch. I've also seen that responding to these via voice or video is a winner. I love that Instagram and Facebook now have an audio option--a voice memo option. I can hit that microphone, press hold, record, and follow up with them. In fact, I end up having some little sales conversations right there in the DMs. People are always blown away when I do this, which is still surprising to me. It helps people feel connected to me and what we're doing.
In this world of automation people need to see us and hear us. If everything feels too automated and too polished, it makes us feel a little robotic. The more live touches you're able to build into your enrollment period, the better. If you're having a week-long launch or enrollment period for your product, program, or service, you might have some people who join the first day, then there's a few days in the middle where you're on pins and needles wondering more people will sign up, and then you'll see a lot of people sign up within the final 24-48 hours. Invite people to something live about halfway through the enrollment period. What could you cover during this live?
Just invite people to book a call. The reason I always love doing this is because I know that nine times out of ten, the reason somebody is on the fence is because they're wondering, “Is this a good fit for my particular business? Am I ready for this right now?” That means they are in the special snowflake zone where they're thinking, “Well, my business surely is different,” or “I'm surely different from everybody else who's worked with you.” That's why I just love jumping on a call with them because the easiest way for me to answer that question is to understand more about their business. I can't give a blanket response. Their business might not be a good fit. We don't work with retail businesses, drop-shipping companies, or manufacturing companies. There are a lot of businesses we don't work with. We're just not setup to support them. They are way outliers of the rest of the work that we do with coaches, consultants, service providers, course creators, and creative entrepreneurs. I want to make sure they know that.
We want to make sure we can get to know and understand what their business model is and what would make the most sense for them. I open up my calendar and I make sure that when we are planning enrollment periods the last two or three days of our launch my schedule makes it easy for people to schedule time to talk with me. Again, it's just something that pays off so much because I get a chance to understand them and their business, I can give them the best answer about whether or not it's a fit, whether or not they're ready. If they aren't a fit, I can send them to the right place. They always appreciate that I'm the one showing up on the call.
I hope this overview was helpful for you. I think these high-touch sales boosters are a game changer. When we don't offer that personalized attention, it often leaves people feeling a little uncomfortable about investing at that level. If you are offering premium products, programs, and services, think about adding these into your sales process.
Do you have any more ideas of high-touch sales boosters that work for you and your business? I would love to hear those.
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