7 Ways to Increase Your Sales

If you are an entrepreneur, you want to sell your premium products, programs, and services. Word is that you can live that online marketing dream where you're earning money while you sleep after you create your 20-step funnel.

Truth is, you need to remember that connection is key for people to invest in your premium product, program, or service.  (CLICK TO TWEET this quote)

We need to bring the people and connection back into our businesses. It doesn't have to be complicated or time consuming. It doesn't mean you have to be available to everyone all the time. You can still have strong boundaries and be high touch in your business.

Let's talk about seven easy but effective techniques to help you earn more business revenue:

1. Extend personal invitations to your dream people.

This is one of my favorite things to do and it makes a huge impact on any launch. It's especially powerful when you have a small email list or community. The goal is to wow potential clients. Brainstorm a list of dream clients for the offer you want to sell. This could be people who have already worked with you or super fans who are the most active in your DMs or Inbox. Also include people you've spoken to before--you had a consult with them or they emailed you about an offer but they didn't take that next step. Sending out personalized invitations to these dream clients is a game changer.

One thing that I love to do is record personal videos (with Bonjoro, BombBomb or Loom) and send to people who are a perfect fit for my course or mastermind. They are invited to check out my offer and told why I thought they'd be a great fit. This can be a game changer.

2. Personally follow up with your most active community members.

These are the people who are the most engaged with your brand. They comment on your social media posts, open all of your emails, they may even hit "reply" the most often. You want to keep track of these people. Once you identify those active community members, go into your database and send a personalized email inviting them to learn more. I love doing this also.

Will all of them say yes? No. But when they get a personalized email that's not an email blast, will it make a difference and help you stand out? Absolutely.

3. Send a personal email to sales page clickers.

This is a little bit more techy so be sure that you have the ability to do this in your email service provider such as ConvertKit.  I use ConvertKit as my email marketing app and we can tag subscribers based on actions they take. If they read an email announcing, “Hey, we opened the doors to "The Conversion Roadmap" and they followed the link that took them to the sales page, we actually insert a tag in there that allows us to say, “Hey, these are all the people who clicked through to the sales page.” We have a new segment of people who we can reach out to so there are a couple of cool things we can do:

• Send a personalized email with a personal video message using BombBomb letting them know that you saw them checking your program out. Let them know that you're available to answer their questions, you'd love to talk with them and provide a link for them to get on your calendar. I used to do this and told them that that I'd love to support them in the next step of building their business. When we spoke, I was very honest with them--no sales script needed. This converted very well for getting people on my calendar so that we could have a conversation.

• Send The Sneaky Email when your email list is so large that it is impractical to send out personal emails. Well, you can automate. What we do inside of our launches is create tag. A person clicks to the sales page, it tags them as a sales page clicker, and then we have an automation where the sneaky email is goes out approximately 12 hours after they checked out the sales page. That email basically says something to the effect of, “Hey, our system ConvertKit told us that you were checking out the program and I wanted to let you know I'm available to answer any questions that you might have. You can get on our calendar right here or just hit "reply" and we will be happy to answer any questions that you have.” That email converts very well, especially because we're giving them the option to either book a quick chat or hit "reply" and message the team.

4. Add a chat app to the sales page.

I'd only recommend this one if you have an assistant who helps answer questions right when the people are actively viewing your sales page. This can be a great idea during an enrollment period because your assistant will respond to people in real time.

5. Actively respond to emails and social media DMs.

With all the promotional activities you might be doing during a launch, you will probably see an uptick in emails and direct messages. Please respond to those quickly and efficiently. You can created canned responses to the most common questions so you aren't rewriting these emails from scratch. I've also seen that responding to these via voice or video is a winner. I love that Instagram and Facebook now have an audio option--a voice memo option. I can hit that microphone, press hold, record, and follow up with them. In fact, I end up having some little sales conversations right there in the DMs. People are always blown away when I do this, which is still surprising to me. It helps people feel connected to me and what we're doing.

6. Invite to a live Q&A or Open House.

In this world of automation people need to see us and hear us. If everything feels too automated and too polished, it makes us feel a little robotic. The more live touches you're able to build into your enrollment period, the better. If you're having a week-long launch or enrollment period for your product, program, or service, you might have some people who join the first day, then there's a few days in the middle where you're on pins and needles wondering more people will sign up, and then you'll see a lot of people sign up within the final 24-48 hours. Invite people to something live about halfway through the enrollment period. What could you cover during this live?

• You could talk live about FAQs--the top questions that people have. If you're going to do a live FAQ, I highly recommend showing up with at least three to five questions that you know most people have and starting with those to get the ball rolling until people come in with their own specific questions. Because honestly, you probably have seen the same questions again and again, and then you might have people who ask questions about their specific situation that come in as you go through the FAQs.

• Show behind-the-scenes of the program. I think this is one of the most powerful things you can do, especially if your audience is not used to doing programs the way that yours specifically is. Maybe you have a membership site and most of your audience has never taken an online program and they've never used a membership site. This happens--especially in the B2C space. If you're not working with business owners or entrepreneurs, you might have a lot of people who just aren't that familiar with “How does this work? What does this look like?” If you're working with the general public, this could be a thing and they want to know what it looks like and how it feels. Is it easy to do? Am I techie enough to do this? Answering those questions will be really helpful. If you're doing something that is more interactive, just showing them what it looks like and what the experience will be like can be incredibly helpful.

• Invite a star student or two to come on and share their experience. You can even blend this in with a FAQ or behind-the-scenes session where you bring somebody on to be a live case study. Ask them specific questions about “Where were you before you started working with us? What helped the most? Where are you now?” It gives an opportunity for people to see that there are real live humans who have received results from your work.

• You can have an open-house style, walking them through what all that is included. I think is really helpful if you have a more comprehensive or higher-level offer because people want to know exactly wha it will take to get through the program, what are all the things they are getting access to, what the support looks like, etc.  It's almost like walking them through the sales page live. This may help the people who don't want to read a sales page, as that isn't their favorite way to process information.  For them, seeing you walk them through the offer can be a great asset. You can also introduce your team during the live. You can bring on your people who are working behind the scenes but will be working with your clients. Perhaps have them share what their role is inside of your business and what their favorite part about it is. This is another way to make people feel more comfortable and confident that they're going to be in good hands.

7. Invite people to jump on a call with you.

Just invite people to book a call. The reason I always love doing this is because I know that nine times out of ten, the reason somebody is on the fence is because they're wondering, “Is this a good fit for my particular business? Am I ready for this right now?” That means they are in the special snowflake zone where they're thinking, “Well, my business surely is different,” or “I'm surely different from everybody else who's worked with you.” That's why I just love jumping on a call with them because the easiest way for me to answer that question is to understand more about their business. I can't give a blanket response. Their business might not be a good fit. We don't work with retail businesses, drop-shipping companies, or manufacturing companies. There are a lot of businesses we don't work with. We're just not setup to support them. They are way outliers of the rest of the work that we do with coaches, consultants, service providers, course creators, and creative entrepreneurs. I want to make sure they know that.

We want to make sure we can get to know and understand what their business model is and what would make the most sense for them. I open up my calendar and I make sure that when we are planning enrollment periods the last two or three days of our launch my schedule makes it easy for people to schedule time to talk with me. Again, it's just something that pays off so much because I get a chance to understand them and their business, I can give them the best answer about whether or not it's a fit, whether or not they're ready. If they aren't a fit, I can send them to the right place. They always appreciate that I'm the one showing up on the call.

I hope this overview was helpful for you. I think these high-touch sales boosters are a game changer. When we don't offer that personalized attention, it often leaves people feeling a little uncomfortable about investing at that level. If you are offering premium products, programs, and services, think about adding these into your sales process.

Do you have any more ideas of high-touch sales boosters that work for you and your business? I would love to hear those.