Make your business instantly recognizable and irresistible to your dream clients
Good Design Pays Its Own Bills
Picture walking into an upscale store in your favorite mall.
Two stores sell similar products.
One has a consistent style - from their storefront to their shopping bags to their price tags.
The other... well, everything looks like it came from different places.
Which one would you trust with your money?
The same goes for your online presence. When potential clients check out your website or social media, they're making split-second decisions about working with you. A cohesive, professional brand identity isn't just about looking pretty - it's about building trust, recognition, and authority. My clients typically see their consultation requests double after launching their new brand identity.
Why?
Because looking put-together tells potential clients that you'll handle their business with the same attention to detail.
(By the way, did you know that businesses with consistent branding see an average revenue increase of 33%? That's what happens when your visual presence works as hard as you do.)
Stop Playing Design Roulette!
You're amazing at what you do, and your clients love working with you. But something's missing - that polished, professional look that makes potential clients stop scrolling and think "Yes, that's exactly who I need to work with!"
You know what I mean, right? That moment when you're putting together your social media posts or sending out a proposal, and you find yourself grabbing random fonts and colors, hoping they look good together. (Spoiler: they usually don't.)
Your Complete Brand Elevation Package
Your Custom Logo
A distinctive mark that perfectly captures who you are and what you offer. It's like the perfect handshake - memorable, professional, and totally you.
Instant recognition in crowded marketplaces
Enhanced perceived value of your services
Professional credibility in pitch meetings
Memorable brand recall for referrals
Your Color Story
A carefully selected palette that speaks directly to your ideal clients. Colors that work together seamlessly across your website, social media, and marketing materials.
Emotional connection with target clients
Consistent recognition across platforms
Enhanced marketing effectiveness
Professional polish in all communications
Typography That Talks
Font combinations that reflect your brand's personality while keeping everything readable and professional. No more random font picking.
Clear hierarchy in marketing materials
Improved readability and engagement
Professional document presentation
Brand personality reinforcement
Your Brand Style Guide
A complete playbook showing exactly how to use your new brand elements. Think of it as your brand's owner's manual - everything you need to stay consistent and look professional.
Time saved on marketing decisions
Consistent brand presence everywhere
Professional team alignment
Cost-effective content creation
Why This Works
Strategic Branding That Delivers Results
As both a business process consultant and designer, I get it. You need more than just pretty design - you need a brand identity that brings in leads and helps close sales. Every color choice, every font pairing, and every design element is strategically selected to:
Build trust and authority with a cohesive look.
Attract and convert more ideal clients.
Save time and stress with clear, actionable guidelines.
What Makes Us Different
After a decade of experience in industries like healthcare, banking, education, and even oil, I’ve mastered the art of blending sharp strategy with captivating design. Most designers are laser-focused on aesthetics. But me? I’m here to create designs that not only look stunning but also deliver results—anchored in smart strategy and outcomes you can see.
Having partnered with life coaches, business coaches, and consultants, I truly understand the high-stakes world of selling premium services. It’s not only about looking good, but also standing tall in competitive markets, charging what you’re worth, and connecting with your audience in a way that feels authentically irresistible.
What Sets Us Apart
- Strategic thinking drives every design decision
- Decades of industry insights, tailored to your niche
- Proven success helping service pros charge what they’re worth
- Focus on results you can see, not just aesthetics
- Quick 7-day turnaround—fast results without cutting corners
Blending my business consulting expertise with design mastery, I go beyond creating a "pretty" logo. I translate your brilliance into visuals that speak to your ideal clients and drive sustainable growth. Because here’s the truth: your brand deserves more than pretty—it deserves designs that deliver results.
The Process is Simple
1. Strategy Call
We'll chat about your business goals, your ideal clients, and what makes your approach special. This helps me understand exactly what your brand needs to communicate.
2. Design Development
I'll create your brand elements, carefully choosing each component to align with your business strategy and appeal to your ideal clients.
3. Refinement
You'll review everything and share your feedback. We'll make adjustments until your brand identity feels perfectly you..
4. Final Delivery
Within 7 business days, you'll receive your complete brand package, including all the files you need and clear instructions for using them.
Perfect For You If...
You're a coach, consultant, or service-based business owner ready to look as professional as you are
You want your brand to help you attract more of your ideal clients
You're tired of cobbling together your visual brand and ready for a cohesive look
You know a strong brand identity will help you stand out and close more sales
Ready for a Brand That Works as Hard as You Do?
Let's create a brand identity that makes marketing easier and helps you connect with your ideal clients. The process is straightforward, the timeline is quick (just 7 business days!), and the result will be a brand you're proud to show off.
Rachel Lavern helps service-based entrepreneurs simplify, strategize, and shine—keeping their sanity intact and their sparkle alive.
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