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Your 5-Day Plan to Streamline Your Business

Here’s the deal. This is my brand new mini-course on Taking Control of Your Business in 5 Days.

I’ll soon be selling this for at least $79, but right now, I’m offering you FREE ‘beta access’ with just ONE CONDITION:

You need to complete all 5 bite-sized lessons within 5 days to keep it!  Miss this window, and you’ll lose access.

This course could change the trajectory of your business. Grab it now and seize this opportunity!

 

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Exciting Launch!

Feeling like your business is “eating you alive”? Our new course, “Balance + Bloom,” is designed to help you regain control and rekindle your passion for work. Learn to simplify, automate and optimize your business processes and leverage AI tools effectively.

 

Become a Founding Member and enjoy its advantages.

Spots are limited.

 

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Are you feeling overwhelmed by endless tasks? Sophix specializes in helping micro-entrepreneurs streamline business operations, leverage technology, and manage projects effectively. Discover how we can reignite your passion for your business.

 

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How You Can Get Even More Clients

The most common question people ask me is, "How do I say what I do in a way that makes people want to work with me?"​ ​

So, here’s what I suggest you do:

Make sure you solve a "wake-up-in-the-morning" problem for people.

A "wake-up" problem is a core problem your client thinks about first thing in the morning. These problems are the ones they most want solved—the ones they would be willing to pay just about anything to resolve.

​

A few core problems are:

  • I need to lose weight
  • I need to find a relationship
  • I need more money
  • I need a new job
  • I need to get more organized
  • I need to find more time
  • I need to stop being anxious
  • I need to stop my body from hurting

​

You see, your potential customers/clients don't actually care what you do (your process).

What they care about is the problem you are going to solve for them. And if you can convince them that you will solve this problem for good, they will be happy to pay you lots of money.

This makes sense, right? Because you could help people lose weight in at least five different ways:

  • as an acupuncturist
  • as a chiropractor
  • as a hypnotherapist
  • as a personal trainer
  • as a weight loss coach


Your job is to convince them that you are the one who can provide them with the result they are looking for.

They do want to know how you are going to help them lose weight, but only after they are convinced that you are going to help them lose weight.

​

Your Script

So instead of answering the question, "What do you do?" with "I am a _______. (Fill in the blank: acupuncturist, nutritionist, copywriter, coach, etc.),

 Answer the question this way:

I help ____________(target market) achieve this __________________(result).

e.g. "I help people lose weight with a balanced approach that doesn't use restrictive diets."

 

You can also use the problem approach:

I help ___________(target market) who are struggling with _______________(problem) to achieve this ___________________(result).

e.g. "I help entrepreneurs, who are struggling to lose weight because they are so busy with their businesses, find time to get healthy, and fit into their skinny clothes again, while still rocking it in their businesses."

 

Then when they say, "Great, I need to lose some weight, tell me more," you can tell them what you do and how you do it.

 

Your turn!

Try it at your next networking event and let me know what happens.

Rachel Lavern helps service-based entrepreneurs simplify, strategize, and shine—keeping their sanity intact and their sparkle alive.

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