How You May be Stealing from Yourself

Are you stealing sales from YOURSELF?
 
I was speaking to a client about her different income streams and she was unable to explain to me why someone should purchase one of her income streams and not the other. Can you relate?

If you are unable to clearly answer this question for each of your income streams, you may be experiencing "Income Stream Interference", which is a phenomenon that occurs when you have one or more income streams that are so similar they are stealing sales from each other.

This problem is magnified when you have a lower-priced income stream stealing sales from one of your higher income streams. The most common example is when a lower-priced group program is much too similar to one-on-one coaching, so most people (if not everyone) grabs the lower cost group program.

Each of your income streams needs a distinct result (not process) that is clear to you (so you can sell it) and your prospects (so they can buy it).

Ready to untangle your different income streams and see which ones are blocking sales of the other? Write all of your income streams down on a piece of paper:

1. For each income stream ask: What is the distinct result this income stream provides?
2. If you can clearly answer this question, cross the income stream off your list.
3. If you cannot clearly answer this question, leave it on your list.
4. Take the income streams left on your list and compare them to each other.
5. Ask yourself: what similar result are these income streams providing that is causing interference? 
6. Ask yourself: How can I change each income stream so it has a distinct result? Which income streams can I drop completely?

Every income stream you create requires marketing, lead generation, sales conversations, and delivery. The fewer income streams you have, the more energy you have to place in each of these categories, and the more success (and money) each income stream will generate.

Is it time for you to just say NO to Income Stream Interference?