How You May be Stealing from Yourself
Are you stealing sales from YOURSELF?
I was speaking to a client about her different income streams and she was unable to explain to me why someone should purchase one of her income streams and not the other. Can you relate?
If you are unable to clearly answer this question for each of your income streams, you may be experiencing "Income Stream Interference", which is a phenomenon that occurs when you have one or more income streams that are so similar they are stealing sales from each other.
This problem is magnified when you have a lower-priced income stream stealing sales from one of your higher income streams. The most common example is when a lower-priced group program is much too similar to one-on-one coaching, so most people (if not everyone) grabs the lower cost group program.
Ready to untangle your different income streams and see which ones are blocking sales of the other? Write all of your income streams down on a piece of paper:
Every income stream you create requires marketing, lead generation, sales conversations, and delivery. The fewer income streams you have, the more energy you have to place in each of these categories, and the more success (and money) each income stream will generate.
Is it time for you to just say NO to Income Stream Interference?
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