Are you able to say that you always take the time to plan and prioritize all of your marketing and that you feel as though you control it? Sadly, there are a lot of entrepreneurs who really are only throwing spaghetti at the wall and hoping that something will eventually stick.
There is one thing that entrepreneurs who are effective at marketing have in common. They all have a process or system in place for how they market and they also have core values that they follow. Let’s take a look at just how this plays out:
Three Core Values for Strong Marketing:
1. Consistency is important
Strong marketers commit to being consistent. They make a decision to do something and theyalways stick with it. They are not irregularwhen it comes to their commitments and they are all-in because they have realizedthat consistency over time is where results occur.
When you make the decision to become consistent about your marketing for the long haul (I’m talking years), the results will compound over time.
2. Good enough is good enough
When you relax and allow good enough to be good enough, you refrain from getting stuck in analysis paralysis over perfectionism. Strong marketers are confident enough to release something that is “good enough” out into the world.
Now don’t misconstrue this for low quality. These individuals measure, tweak and improve as they are going; however, they don’t tend to remain stuck.
When you commit to being consistent, good enough over time will become great because you’re training your creation skills.
3. Admit your weaknesses
These marketers also know what they are able and unable to do and they are notscaredto own it. They know themselves well and they willhire people to help them follow through.
They also don’t waste away their time on things such asthe mechanics of setup. They focus on their creativity instead.
A Simple Planning Process:
Select a consistent day of the week to email your list.
Select a consistent day of the week to publish new content.
Schedule enough time for someone to properly set up the new content so it is ready by the day you want to email your list.
Plan which social media channels you will use for your marketing.
Map out a weekly schedule for each social channel that identifies the sort of marketing you’re going to share each day.
Plan all of that content ahead of time so that you have a batch ready to release and then…get down to work!
What is your your marketing process?