Sometimes we just need a fresh approach to elevate our businesses. Doing things we have never done before is uncomfortable. It places us in a vulnerable position because we do not know what to expect, which can create fear. A friend of mine was in town this week and he was telling me about a recent business deal he had closed over dinner. This deal was for a pretty big amount of money; however, he spoke about it with such confidence and wisdom that I was in awe. Having the confidence to talk about money in an assertive and self-assured manner is one area of business that I struggle with sometimes.

I asked my friend how he became so comfortable doing business deals on such a high level?” After all, we all want to know the secret to playing in the big leagues, right? His answer was actually quite simple:

I didn’t start out being good at it. It was very uncomfortable those first few times I sat in a big meeting, had to make a sale, or negotiate on behalf of my business. But the next time it was less uncomfortable. And each time after that even less than before. Each time I did it, I just created a new normal for myself.

That phrase has stuck with me:  A new normal.

This can be a fresh approach to elevate your business. Things that frighten you at first become less frightening each time you push through the fear. Each time you push through the fear, you are creating a new normal. Each time you challenge the boundaries of your comfort zone, you are creating a new normal for yourself.

Think about a pair of jeans that are a wee bit too tight when you buy them, but become more comfortable and broken in with every subsequent wear.

What one uncomfortable thing has been holding you back in your business or your life?

What gets your palms a little sweaty or has you running for the hills time and time again?

Is it speaking to people about your business? Opening up to your significant other? Going to events where everyone is a stranger?

Is it Time for a Fresh Approach to Elevate Business?

If you want to get noticed online, you may need a fresh approach to elevate your business. I challenge you to approach that thing with the goal of creating a new normal. Push yourself in small, intentional ways so that, over time, the things that frighten you now become less frightening. After a while, you will look back and you won’t even remember what was so frightening about it in the first place.

And I'd love it if you let me now how it goes.