How to Align Your Fees

You can easily align your fees when you realize that you need to be congruent with what you are charging. This allows you to attract clients who are also happy to pay your fees and know they get great value. You also need to have the confidence in yourself and your abilities and the knowledge that your services are actually worth far more than what you charge.

In this post you will learn:

Practical techniques to help you attract fees that not only match the value you provide, but that you ideal clients are happy to pay
How to shift money blocks that keep you in energetic union to your current fees

YOUR PRICING

The truth is, only you can set your fees. No one else can really tell you what you should be charging. As an entrepreneur, you should be making and owning your own business decisions.

How will you know if you’re in alignment with your pricing? Because you will find that you don’t really think about your pricing very much. There will just be a neutral feeling. If you are unsure about what you should be charging, align to your existing rates. The information you gain through your alignments will give you more clues about your future pricing. Try not to get attached and caught up. We want to avoid heightened states of emotion around your pricing - they’re just numbers. You can change your pricing anytime. Don’t change your prices from a fearful, anxious or even excessively excited place. You want the whole process to feel solid and grounded.

Beliefs to embrace to start aligning your goals:

I now have clarity on my pricing
It’s safe for me to set pricing in my business
I make the right pricing decisions for me and my clients
I feel solid and grounded about my fees
I am 100% aligned to charging x for y

Remember, your pricing does not reflect your value as a human being. It is simply a choice, based on a number of factors.

WHAT YOUR PRICING REFLECTS

Your level of experience and expertise
Your confidence
Your branding and positioning
Your ability to communicate the value of what you offer
Your preference for working with a smaller number of people intensively or a larger number of people more passively
Levels of access to you
The value your service, course or product provides
Your ideal client. This is the big one. There needs to be a match between what you’re charging and what the clients you want to work with are willing to invest
Your systems and processes (the level of professionalism these convey)
To what extent you have invested in your own learning and development
Your own income goals. Sometimes clients tell me they have a certain income goal, but it is completely impossible based on their current pricing, so do check that your figures add up.

Signs you’re charging too much (or currently feel that you are)

Discomfort
You want to discount
You’re constantly adding on extra value or time
You feel guilty
You receive regular feedback from ideal clients that the service/package is beyond their price range
You feel alternately excited then scared
You have interest but not enough bookings

Signs you are charging too little

You feel tired during or after a day of clients
You feel unappreciated or resentful
You never feel like you’re earning enough, even when you’re seeing the number of clients you desire
You wish you could charge more but don’t know how, or feel too scared to put your prices up in case you lose clients
You feel jealous or resentful when you see peers charging more
You spend a lot of time focusing on what you perceive clients can afford to pay, or want to pay, and not enough focused on what you need to charge for your own viability, energy levels and to create a healthy income
You feel guilty about thinking about what you need or what’s best for you
You start to feel uneasy about your pricing, and like it no longer fits (that’s what usually happens for me)

Things can hold you back as you try to set or grow your fees

Being excessively influenced by peers and mentors as to what you should charge
Setting your fees based on other people’s money blocks
Getting caught up in stories of how you should “value yourself” and setting fees that do not match your ideal clients and their needs and priorities
Choosing a fee that you’re not yet aligned to on someone else’s recommendation
Feeling that you must charge less than your mentors. This may be appropriate to begin with, but there may come a time where you’re ready to charge more than they do.
Getting caught up in industry “standards” with pricing, rather than staying focused on your clients and the value you specifically offer and how you communicate that
Paying too much attention to what others are charging
Guilt
Worrying about what others will think

Do you recognize any of these pricing issues? If so, use this information to formulate new goals and intentions to align to with the following beliefs (or create your own):

I am confident in my pricing
I am clear on my pricing
My pricing feels solid and grounded for me
I set my pricing based on what’s best for me and my clients
It’s safe for me to charge more

Your own confidence and self-worth is a significant factor in pricing too. If you’re not feeling good about yourself, your service, how you provide it and the results you get, it’s likely you will feel misaligned to your pricing, no matter what you charge. It is essential you address this. Start by aligning to goals like:

I value myself and my service
I deserve to be abundantly rewarded for the services I provide
I am worthy
I love and accept myself
I am confident in myself
I back myself

RAISE AND ALIGN YOUR FEES

Of course you can charge whatever you like. Some people are able to dramatically raise their fees and stay in alignment. Many people find this challenging, however. If you do want to make a big increase, I recommend giving yourself good lead time to allow yourself to continue to align to your new rates, begin to attract additional new clients who will resonate with those rates, and to allow for sufficient communication with existing clients about the increase. It can be beneficial to tie in new pricing with other upgrades in your business, such as a re-brand, photo shoot or upgrades in systems and processes.