The #1 Business Problem Facing Entrepreneurs
I recently polled my new subscribers and asked what their main business problems were.
Can you guess what the number one answer was?
SALES!
Yes, getting people to say YES to becoming clients.
Now as a business consultant and marketing gal…
I help my clients do the majority of the "selling" before the prospect ever gets on the phone, buys online, or comes in for a visit.
Most marketing isn’t comprised of shiny new tactics or complex pieces of software….
It’s all about finding out what works and doing more of that.
Below is a very simple but highly effective three-step formula to getting a rush of new sales and cash.
Use it wisely (or not)…
Just ACTUALLY USE IT and you’ll be ahead of the game.
The three-step formula is very simple:
- Problem
- Solution
- Urgency
That’s it.
To go into more gritty detail.
Choose a segment of your audience to sell to--a small niche.
Make sure the offer is irresistible.Make it a complete, value-packed 'no-brainer' deal. Try not to discount (that way is painful) but try adding bonus offers or extra, complimentary services.
Choose ONE medium of communication.Email, Direct Mail, Re-targeted Facebook content, etc.
Create a deadline to create urgency and create a reason for contacting them.Not because you need extra cash, but because you want to offer value, get them back as a client, celebrate spring, etc.
Now send them three sequential pieces of marketing literature: The first one speaks to the main problem they have that you can solve. The second one speaks about the solution you have and the benefits to them. The third one gives a recap and forces action due to the deadline.
This may seem basic but it has worked for many years for many smart marketers and business owners…
…and it can definitely work for you.