FREE Access to "The Efficiency Blueprint"

Your 5-Day Plan to Streamline Your Business

Here’s the deal. This is my brand new mini-course on Taking Control of Your Business in 5 Days.

I’ll soon be selling this for at least $79, but right now, I’m offering you FREE ‘beta access’ with just ONE CONDITION:

You need to complete all 5 bite-sized lessons within 5 days to keep it!  Miss this window, and you’ll lose access.

This course could change the trajectory of your business. Grab it now and seize this opportunity!

 

GRAB IT!

Exciting Launch!

Feeling like your business is “eating you alive”? Our new course, “Balance + Bloom,” is designed to help you regain control and rekindle your passion for work. Learn to simplify, automate and optimize your business processes and leverage AI tools effectively.

 

Become a Founding Member and enjoy its advantages.

Spots are limited.

 

LEARN MORE

Discover Sophix: Your Path to Business Optimization

Brought to you by Rachel Lavern LLC

 

Are you feeling overwhelmed by endless tasks? Sophix specializes in helping micro-entrepreneurs streamline business operations, leverage technology, and manage projects effectively. Discover how we can reignite your passion for your business.

 

Visit Sophix
  • Solutions
    • ThrivePlan
    • AI Photoshoot
    • Brand Identity Design
  • About
  • Speaking
  • Blog

Be an Absolutely Brilliant Woman With a Mission

When it comes to building a successful, rewarding business, few things are MORE important than defining your mission.  Your mission helps you know why you EXIST as a business. It sets your direction and acts as guide rails along the journey. When you know your mission, you have clarity. When you don’t know your mission, things go fuzzy.

Can you to clearly state the mission of your business? This foundational concept goes beyond simply making a profit. This is about having clarity around why your business exists. Your mission is the driving force, the engine, of your business.

A mission statement shouldn’t be generated simply because every other business has one. It also shouldn't be generic or vague. Your values are on display in your mission. Tim Berry, the originator of Lean Business Planning, says he loves it when a mission statement defines a business so well that it feels like strategy.

Your mission is what gives you and your team purpose. It’s also what helps you set business goals and objectives. Berry goes on to say

A good mission statement:

  • Defines what the company does for its customers
  • Defines what the company does for its employees
  • Defines what the company does for its owners

Some will go even further to include what the company does for its community and the world.

Think about what makes your business unique. What good does it accomplish? Why is your business different from other businesses in the same field? If your mission statement could be used by some other business, then it’s definitely not specific enough.

Take time to get clear on your mission: Think about what you want to achieve as a business for yourself (including any other owners), for your team, and for your customer. Be sure to include community and beyond if applicable.

Put your mission statement into one or two concise sentences. Some business mission statements begin more broadly in the first sentence, but the second sentence is much more specific as to how they’ll accomplish the first.

Is your mission big enough to stretch you and your employees, but realistic enough to be achievable? Will your mission take you to where you want to be in a year? What about five years? Ten years?

Your mission is your foundation. If your foundation is unstable, you won’t be able to build a highly productive business on top of it. 

Rachel Lavern helps service-based entrepreneurs simplify, strategize, and shine—keeping their sanity intact and their sparkle alive.

©2009 - 2025 Rachel Lavern  .  All Rights Reserved





 

About Us

Contact

Client Experiences
Our Guiding Principles


Resources

BLOG

Complimentary Gifts

Courses

Privacy

Terms of Engagement

Earnings Disclaimer

HoneyBook